Search engine optimisation
Be there when they search. In both languages.
We fix what holds your site back, learn how your customers really search in each language, and build pages that deserve to rank. Every month you see what changed and what it brought in.
- Technical, content and local SEO
- Keyword research in Arabic and English
- Monthly reports in plain language
- No bought links, no shortcuts
Why search still pays
When someone searches for what you do, the businesses on the first page get the call. SEO is the steady work of earning that place: a site search engines can read, pages that answer real questions, and a reputation other sites point to.
Visits that keep coming
Unlike ads, visits from search don't stop when a budget runs out. A good page can keep bringing people in for years.
People already looking for you
Visitors arrive with a question you can answer or a need you can meet.
Both languages, done properly
Arabic and English searchers use different words and different habits. Each language gets its own research, pages and tracking.
Honest numbers
Monthly reports show rankings, visits and enquiries, and what we did to move them.
A site search engines can crawl, read and trust
Crawling and indexing
Search engines reach every page that matters and skip the ones that don't, with clean sitemaps, robots rules and canonical tags.
Speed and Core Web Vitals
Slow pages lose visitors, and page experience is part of how Google ranks results. We measure loading, responsiveness and layout stability, and fix what slows them down.
Mobile first
Google ranks the mobile version of your site, so we check every template on a phone screen first.
Arabic and English versions linked correctly
hreflang tags, right-to-left layouts and language-specific addresses, so each searcher lands on the version in their language.
Structured data
Schema markup for your organisation, services, products and articles, so search engines understand your pages and can show them as rich results where eligible.
Site moves, planned properly
Moving to a new design, domain or platform? We map every old address to its new one, redirect it correctly and watch rankings through the move.
Errors and security
HTTPS on every page, broken links and redirect chains fixed, and server errors caught early.
People don't search the way brochures are written
Arabic search isn't English search translated. People mix dialect with Modern Standard Arabic, spell the same word in several ways, and often search in English or in Arabic written with Latin letters. We research each language on its own terms.
Spelling variants
The same Arabic word is often typed several ways. We track the forms people actually use, so you don't miss searches over a single letter.
Dialect and standard Arabic
Searchers in the Gulf, the Levant and Egypt often use different words for the same thing. We find the terms used in the markets you serve.
English and Latin-script searches
Many Arabic speakers search in English, or in Arabic written with Latin letters and numbers. We include those searches where your customers use them.
Intent, not just volume
We group searches by what the person wants to do: learn, compare or buy. Each group gets the right kind of page.
Country by country
Results differ from one country to the next. We research and track rankings in the countries that matter to you.
Pages worth ranking
Search engines reward pages that answer people's questions clearly and completely. We plan, write and improve them with you.
Service and product pages
A clear page for each thing you sell, with the details buyers look for, in the words they search with.
Guides and answers
Articles that answer the questions customers ask before they buy, written by people who understand the subject.
Arabic written in Arabic
Arabic pages are written by native Arabic writers, not machine-translated from English.
Better use of what you have
Older pages are updated, merged or retired, so your strongest pages aren't competing with each other.
Expertise on show
Author details, sources, real examples and current facts: the signals that help readers and search engines trust a page.
A content calendar
A plan for what to publish each month, built around the searches that matter to your business.
On the map in every city you serve
Business profiles
Your Google Business Profile, Bing Places and Apple Maps listings set up, verified and kept current, in Arabic and English.
The same details everywhere
Your name, address, phone number and opening hours kept identical across maps, directories and your own site.
Reviews
A simple way to ask satisfied customers for reviews, and help replying to every review, good or bad.
A page for each location
A page for each branch or city you serve, with real local details rather than copies with the city name swapped.
Local directories
Listings in the directories and business associations that matter in your market.
A reputation other sites point to
Links from respected sites still help search engines decide which pages to trust. We earn them. We don't buy them.
Link review
We study the links you already have, and the ones your competitors have, to find realistic opportunities.
Content worth citing
Research, guides and tools that journalists, partners and industry sites want to reference.
Partners and associations
Listings and mentions from the suppliers, partners, associations and events you already work with.
Digital PR
Story ideas and expert comment for news and industry sites in your region, offered as an add-on and quoted separately.
No shortcuts
No bought links, link networks or automated schemes. They break search engines' rules and can cost a site its rankings.
Reports you can read in five minutes
A monthly report
Rankings for your target searches in each language, visits from search, the enquiries and sales they led to, and what we did that month.
Figures from the source
Data from Google Search Console, Bing Webmaster Tools and your analytics, not estimates.
Next month's plan
Every report ends with what we'll do next, and why.
A quarterly review
A call each quarter to compare results with your goals and agree priorities.
Your accounts, your data
Search Console, analytics and business profiles stay in your name. We work with access you grant and can remove at any time.
Audit, plan, fix, repeat
- 1
Audit
A full review of your site's technical health, content, links and competitors, with keyword research in Arabic and English.
- 2
Plan
A prioritised plan for the first 90 days, starting with the changes that will make the most difference.
- 3
Fix and build
Technical fixes, new and improved pages, local listings and outreach, done by us or alongside your web team.
- 4
Measure and improve
Monthly reports and a quarterly review, so the plan follows the results.
Start with an audit, stay for the plan
Start with a one-off audit, then continue with a yearly plan. If your site is in Arabic and English, every plan covers both.
Every plan includes AEO and is priced by written quotation in USD, billed yearly.
Speak to an expertStraight answers about SEO
How long does SEO take to work?
Technical fixes can show results within weeks, but most sites need four months to a year to see the full effect, which matches Google's own guidance. Competitive searches take longer.
Can you guarantee first place on Google?
No, and no one honestly can: Google says so itself. We commit to the work, to clear reporting and to steady progress on the searches that matter to your business.
Do you work on sites you didn't build?
Yes, as long as we can edit it, for example through a widely used content management system. We work with your developers too, if you have them.
Do we need separate SEO for Arabic and English?
If your site has both, yes. People search differently in each language, so each version needs its own keywords, pages and tracking, linked together so search engines show the right one.
Who writes the content?
Our writers, in Arabic and English, with your review before anything goes live.
What do you need from us?
Access to your site, Search Console and analytics, an hour or two for the first meeting, and someone who can review and approve content.
What happens if we stop?
The improvements stay with your site: the fixes, the pages and the listings are yours. Rankings can slip over time as competitors keep working, so we leave you a plan you can continue.
How is SEO different from paid search ads?
Ads put you at the top of the results for as long as you pay for each click. SEO takes longer, but it builds visits that don't stop when the budget does. Many businesses use both.
What about AI answers in search?
Search engines now show AI-written answers above the results, and those answers cite websites. Our answer engine optimisation service works on making your site one of those sources. Answer engine optimisation
Search engine optimisation
Find out what's holding your site back
Send us your website address. We'll review how it performs in search, in Arabic and English, and tell you the first three things we'd fix.